Started in the Grand Bazaar district.
Now reaching two continents.
It all began in the narrow streets of Eminönü — the beating heart of Istanbul's oldest trading district. We built our craft from the ground up: metalworking, jewellery production, quality control, all learned hands-on over years of real trade.
Over time, the workshop evolved into a full manufacturing operation. What began with men's accessories grew into a comprehensive range covering both men and women. The supply chain expanded beyond Turkey's borders. The brand became İDİN STEEL.
In 2012, we launched idin.com.tr — becoming Turkey's first dedicated online wholesale platform for both men's and women's jewellery. It's been running ever since.
"We've taken the craft knowledge of Eminönü — twenty years of it — and built a supply system that runs as efficiently online as it does on the ground. Every product carries that history."




